AI Insights · Timothy · January 2025
Top 5 Communication Apps in Uruguay: Q4 2024 Performance
Explore the performance trends of the top communication apps in Uruguay during Q4 2024, with insights from Sensor Tower.
In the fourth quarter of 2024, the performance of the top communication apps in Uruguay showed varied trends in terms of downloads, revenue, and active users, as reported by Sensor Tower.
Messenger from Meta Platforms, Inc. experienced a consistent pattern in weekly downloads, peaking at around 8.8K in mid-December. Active users fluctuated, reaching a high of approximately 530K mid-quarter before declining to about 444K by the end of December.
WhatsApp Messenger maintained strong weekly download figures, with a notable increase to 13.7K in the week leading up to Christmas. Its active user base remained steady, hovering around 2.4M throughout the quarter.
WhatsApp Business showed a slight decline in weekly downloads over the quarter, with numbers falling to about 4.3K towards the end. However, weekly revenue saw an upward trend, peaking at $910 in mid-November.
Telegram reported stable weekly downloads, with a peak of 6.3K in late December. Revenue remained consistent, with minor fluctuations, peaking at $881 in mid-October. Active users saw a slight dip mid-quarter but recovered to approximately 337K by the end of December.
MiAntel, developed by Antel, showed a decline in weekly active users from around 80K to 53K by the quarter's end. Downloads reached a high of 4.1K in mid-October, with a slight resurgence to 3.8K in the week of December 23.
These insights from Sensor Tower highlight the dynamic landscape of communication apps in Uruguay, reflecting user engagement and market trends in the region. For more detailed analysis, visit Sensor Tower's platform.